W(h)ine about Data

Here to discuss the 4 key marketing metrics that every nonprofit should be measuring, Amanda Lopez met with Morgan Ellis, Communications Manager from Transform Consulting Group, provide their expertise. Digital marketing tools like social media platforms, websites, and email marketing are here to stay. Morgan shares with our audience of nonprofit professionals the 4 most important Facebook metrics to measure, regardless of the size of the organization.

The 4 Marketing Metrics of Facebook

• Reach (Views): The number of times your content was played or displayed
• Engagement rate (Content interactions): The number of likes or reactions, saves, comments, shares and replies on your content, including ads
• Link Clicks: The number of clicks, taps or swipes on links within your content, including ads
• Follower Growth: The total number of followers of your Facebook Page or profile

References:

• Marketing 101: 5 Tips to Build Your Brand
• Marketing 101: 4 Steps for Your New Year Marketing Efforts
• Marketing 101: 5 Ways to Enhance Your Social Media
• TransformConsultingGroup.com 

This episode features Amanda Lopez and Morgan Ellis – Connect with them on LinkedIn for more insights! Amanda and Morgan are drinking Funkelwürtz Zero Non-Alcoholic Wine.