Here to discuss the 4 key marketing metrics that every nonprofit should be...
W(h)ine about Data
Episode 25: Annual Report Pro-Tips
Most nonprofits struggle to create annual reports that people actually want to read. In this episode, Amanda Lopez talks with our Communication Manager, Morgan Ellis, about making annual reports that donors, board members, and stakeholders care about. This year is coming to a close, so this is the perfect time to rethink your approach to annual reporting, and it’s never too late to start planning ahead.
5 things every good annual report needs:
- Know your audience.
- Lead with stories instead of data.
- Keep your mission visible throughout.
- Use clean design with strong visuals.
- Share it everywhere.
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Annual Report References:
- 3 Ways for Nonprofits to Refresh their Annual Report
- TCG’s Annual Reports through the Years
- Using Data to Tell Your Story
- W(h)ine About Data Podcast Episode 20: Tell Impactful Stories in an Ethical Way
This episode features Amanda Lopez and Morgan Ellis – Connect with them on LinkedIn for more insights! Amanda and Morgan are drinking NOZECO Non-Alcoholic Peach Bellini in this episode!


